1.Your email subscribers probably come from different demographics, are at different stages in the buying cycle and have different workflows and needs. So, why would you want to send them all the same marketing campaigns?
2.The less you personalize your emails, the more likely they are to end up exactly where you don’t want them: in the trash!
3.With Campaigns’ email segmentation tool, you can filter your recipient list based on campaign data and interactions and send targeted emails to make sure the right message gets delivered to the right people.
(2)Here’s what you should look out for in an email marketing segment solution:
1.Ability to add multiple contact filters: You should be able to filter contacts based on specific criteria to avoid sending them irrelevant information.
2.Easy subscriber targeting with campaign data: A good email marketing segment tool should also give you the option to filter subscribers based on campaign data.
3.Option to filter out contacts: To avoid emailing groups who might not be interested in your product, it’s important to be able to filter out some contacts.
4.Highly customizable settings: The more customizable the email marketing tool’s filtering options are, the easier it is to make sure your message is being delivered to the right people.
5.User-friendly interface: Segmenting your contacts into subgroups should be seamless and intuitive without you having to watch long-winded tutorials.
