(1)Transform your growth strategy with pipeline marketing
1.Even the best marketing campaigns won’t deliver if sales teams can’t manage their pipeline.
2.Pipeline marketing works to align sales and marketing teams and improve conversions in each phase of the sales cycle.
3.Build flawless sales and marketing funnels at a lower cost per sale with pipeline marketing.
(2)What to look for in a pipeline marketing solution
1.Breaking your sales process down into pipeline stages lets you analyze what’s working, what’s not and where you can improve.
3.A pipeline marketing solution goes beyond lead generation, tying revenue generation to lead sources.
4.Look for a pipeline marketing tool that’s:
Collaborative: The right solution enables all marketing and sales team members to view, track and analyze pipeline data and work toward shared goals.
Customizable: Your product is unique and so is your sales process. Create your pipeline phases, add custom fields or adapt one of Pipedrive’s various templates.
Metrics-driven: Look for software with a visual dashboard to communicate your key metrics.
